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Top notes: Cetalox
Middle notes: Cetalox
Base notes: Cetalox
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Not A Perfume is launched by the French independent fragrance brand Juliette Has A Gun, founded by Romano Ricci, whose philosophy is "perfume is a woman's weapon." This fragrance, based on the concept of "rebellion," breaks away from the traditional multi-layered structure of perfumes, using only one synthetic molecule—Cetalox, originally a substitute for natural ambergris. It smells like clean soap with a hint of musk, yet it cannot be matched with any existing scent, presenting an abstract and pure olfactory experience. This design ensures it won't smell like everyone else and can be layered with other perfumes to create a unique and personalized scent.